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Great writeup. Any idea of their market share today?

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Thanks for reading. It's really hard to tell - I'd expect it to be quite hight given they have a lot of the IP in patents and the other players being fairly small. Having said that it's not a huge market...

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Indeed. I would guess that the total market share of concrete leveling equipment compared to what they claim to have monoply in is different.

Some potential risks; The technique may be top notch but the way I see it is that only a few companies specialize in this type of leveling with laser. Another potential risk is that this can be seen as a big investment for construction companies, so fewer would buy it directly and would just hire a "shared" machine from a leasing company.

Moreover, I think that the following comment about the machines was interesting (coming from a swedish pro-claimed experienced civil engineer in an old write-up of this company in 2016):

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Yes I agree fully with the fact that the business model of just selling the equipment is a bit limited. They might make more money by renting it out. On the other hand that could also distract from their engineering efforts. I suspect some of their customers will be in the rental space. So all in all I think their approach is probably correct.

In terms of the market size and their share of it - I'm not that fussed - as long as they keep on selling and growing ;)

They are actually not in a bad space - the construction industry is still fairly inefficient so anything they invent and build to improve efficiency should find customers.

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" I don't see a significant need for this. In 98% of cases where there are extremely high requirements for the surface layer, we use self-leveling materials on top of the concrete slab, such as flow screed or epoxy. When using these materials, the evenness of the concrete slab is practically irrelevant because everything is leveled in the surface layer.

There are many machines that companies like Skanska use, both handheld and those that run on rails or wheels. These are always used in combination with a rotating laser.

I'm not saying that the machine you mentioned is bad; I don't know anything about it. I haven't seen it used, but it's possible that it's widely used abroad, and we might be behind in this area in Sweden.

I won't say that the annual report is incorrect either because I don't know exactly how things are done abroad. I don't want to comment on that. My spontaneous thought is that there might be a bit of playing with statistics, claiming to have 99% of the market for this type of vehicle with built-in laser, etc.

In conclusion, I just want to emphasize that all my experiences and knowledge come from the Swedish construction industry. However, I'm open to being convinced."

Cheers

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